Transforming Property Sales: We Buy Any Home Boosts Efficiency & Customer Service with Natterbox AI

Challenge

As a volume-based business, We Buy Any Home receives thousands of inquiries each month. However, due to its niche product offering, a large amount of time was spent on low-value calls, preventing the sales team from focusing on revenue-generating activities. The company’s previous provider, Talkdesk, offered limited support for real-time issues or platform improvements. This operational bottleneck led to significant problems for the team at Sold.co.uk:

Missed Calls

The team was overwhelmed by inbound calls from prospective buyers, with an average of 1,000 calls per month being missed due to limited team capacity.

Costly Overflow

Unanswered calls were routed to a third-party answering service that cost the business £4,000 per month. This service provided limited data capture and slow routing, hindering efficiency.

Team Inefficiency

Dominik Cooper-Graf, Director of Residential Property, noted that the high call volume meant that having extra staff to deal with it was not cost efficient in regards to monetizing the leads.

Solution

Natterbox deployed a unified voice and AI solution to replace Talkdesk, introducing intelligent automation across We Buy Any Home’s sales and customer communications. The solution was strategically launched with AI Agents handling buyer inquiries, a low risk but high impact area of the business. The AI Agents are trained to:

Qualify Leads

The AI identifies key details and looks for key markers to rank buyers on their motivation and ability to proceed quickly. This allows the sales team to prioritize their efforts on the most promising leads.

Automate Admin

All call information, outcomes, and AI-generated summaries are automatically logged natively in Salesforce. This saves agents from manual data entry, which is a task many sales people dislike.

Handle Overflow

The AI Agent answers all overflow calls, ensuring no opportunity is missed and giving customers a better experience than being sent to a third-party service.

“By integrating their advanced AI technology into our existing Natterbox voice platform, we’re transforming how we engage with customers — delivering faster, more accurate, and truly personalised experiences. It’s not just about automation, it’s about intelligent customer interaction that scales effortlessly with our business. This is a game-changer for us — enhancing efficiency, reducing cost, improving satisfaction, and setting a new standard for customer communication.”

Results

The strategic implementation of AI has empowered We Buy Any Home’s sales team and delivered significant business benefits. In the first 30 days alone, the AI Agents:

• Handled over 650 calls, with 30+ hours of talk time fully automated.
• Solely handled 81% of calls, meaning they were not escalated to a human agent.
• Qualified over 175 callers, automatically creating a Salesforce account and sending follow-up material.
• Identified and filtered over 100 nuisance callers, freeing up human agents.

The company also saw these long-term benefits:

Financial Savings

We Buy Any Home now saves £4,000 per month from removing its third-party answering service.

Increased Call Handling

Over 1,000 missed calls per month are now triaged and routed with AI, which would have previously been missed. This has been a massive driver of business.

Enhanced Productivity & Morale

Sales agents are no longer bogged down by repetitive tasks and are spending more time on high-value conversations. Dominik notes the biggest positive feedback is not having to speak to people who are essentially going to waste some of your time. The team now feels more empowered and organized.

Improved Data Quality

Automated logging of call information ensures a complete and accurate data set in Salesforce, which is vital for analysis and future strategy.

Looking to the Future

We Buy Any Home sees the AI Agent as a powerful member of the team, enabling them to scale operations without removing staff. Calum intends to roll out the AI to the seller side of the business, where the potential for impact is even greater. Dominik’s long-term goal is to have the AI take all inbound calls, allowing his team to focus on value driven conversations.

“If you’re considering rolling out AI, I think you need to do it. The world of AI is moving so quickly. Partnering with someone like Natterbox, who’s who has that same focus and that same goal as us is really important.”

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